Who we are
A small team, obsessed with the details of travel
yatrai has been designing bespoke journeys since 2026. We're not a booking website — we're the people who plan the trip, pick the stays and answer the phone when you're somewhere wonderful and need a hand.
Our story
It started with one badly planned trip
yatrai began on a long, wrong turn through the Atlas Mountains — the sort of day that only happens when a trip has been assembled from a template rather than imagined. We decided travel deserved better than that.
So we built an agency around a simple idea: the person planning your trip should have walked it first. Every itinerary we write is drawn from first-hand travel, refined over the years with the same guides, drivers and hoteliers we've come to trust.
We've stayed deliberately small. It means we take on fewer trips, plan them more carefully, and stay with you from the first idea right through to the flight home.
What we stand for
Four things we won't compromise on
They sound simple. In practice, they're what make a yatrai trip feel different.
Planned by humans
Every itinerary is written by a planner who has travelled the route. No templates, no copy-paste, no algorithms.
Kinder by default
Fewer flights, longer stays and local partners who share the revenue. Small choices that add up over a trip.
Genuinely local
Independent guides, family-run stays and neighbourhood restaurants you won't find on a listicle.
Honest to the end
Clear pricing, real exclusions and a named planner you can always reach. That's the whole promise.
2,364+
Travellers guided
12
Destinations covered
12
Trips on the shelf
4.8/5
Average rating
The planners
The people who'll plan your trip
A handful of specialists, each with deep, first-hand knowledge of the regions they cover.
Amara Okonkwo
Founder & lead planner
Started yatrai after fifteen years guiding across East Africa and the Indian Ocean.
Tomás Ferreira
Head of itineraries
Knows the difference between a good Iberian route and a great one. Has the notebooks to prove it.
Priya Raman
Senior planner · Asia
Former hotelier who has spent a decade building slow, thoughtful routes across Japan and India.
Lucas Meyer
Planner · Americas
Mountain guide turned planner. Designs Patagonia and the Andes so the hard days are the best ones.
Our partners
How we choose who we work with
The quality of a trip is set long before you arrive — by the people on the ground. We're fussy about who those people are.
We travel with them first. If we wouldn't send a friend, we don't send you.
They're local, independent and paid fairly — never a faceless megabrand.
They share our obsession with the small stuff: the right room, the quiet hour, the good table.
They answer the phone when a plan changes. Reliability beats a glossy brochure.
In their words
What travellers say afterwards
Genuinely the best week of our lives
We have travelled a fair bit and this was the first time everything simply worked. The suite in Oia was better than the photos, the private catamaran was the highlight of our honeymoon, and the restaurant they booked for our last night was a place we never would have found. The little WhatsApp updates each morning were a lovely touch.
Amelia Hartley
Bristol, UK · Santorini Caldera Escape
The safari we had been dreaming about for years
Our guide Joseph could spot a leopard from a moving vehicle at half a kilometre. We saw a crossing on the Mara River on day five after two days of patient positioning, and the camp was small and genuinely comfortable. Worth every penny and then some.
Daniel Okafor
Lagos, Nigeria · Serengeti & Ngorongoro Migration Safari
Thoughtful, unhurried and deeply personal
What I appreciated most was how the pace was built for us rather than for a brochure. Two full free afternoons meant we actually got to know a neighbourhood instead of rushing between temples. The ryokan night was extraordinary.
Sofia Marchetti
Milan, Italy · Kyoto: Temples, Tea & the Old Capital
Where we go
A world worth getting to know
Let's plan something worth remembering
Tell us where you're dreaming of and a planner will come back with a draft itinerary and honest pricing. Most briefs get a reply within two working days.